The IONModel
A unique integrated framework that unifies the complete lifecycle of golf investment, development, operations and commercial performance.
ION 54
CORE
Golf sector specialists accountable for strategy and performance; the control centre within the ION 54 model.
SERVICES
54 advisory, commercial, operations, events and marketing teams work in sync to provide latest best practice from across sport.
PORTFOLIO
COMPANIES
54 Portfolio Companies integrate to add depth and scale, delivering world-leading specialist expertise.
PARTNER
NETWORK
A global ecosystem of best-in-class specialist entities, ensuring comprehensive service coverage.
A charged core supported by integrated capability and an expanding global network, all working as one system to elevate performance and long-term value.
54 SERVICES
ADVISORY
54 Advisory expertise underpins the strategic and commercial foundation of ION 54 by bringing modern business modelling, investment logic and destination strategy to some of the world's most influential governments, investors and developers.
COMMERCIAL
54 Commercial provides international reach and expertise to support sales and partnership functions – from investment raises to driving sponsorship sales – delivering strategic commercial support while creating direct financial impact for ION operations.
MARKETING
54 Marketing underpins the ION 54 Golf Marketing approach with a complete suite of earned, paid, studio, PR, social and digital capabilities designed to reach modern audiences with precision and impact.
EVENTS
With deep knowledge across tournament operations, broadcast delivery, sponsorship integration, hospitality, spectator experience and government liaison, 54 Events ensures every initiative is designed for both operational excellence and commercial return.
54 PORTFOLIO COMPANIES
CREATOR SPORTS NETWORK
By integrating live sports with creator-led social channels, CSN offers a compelling solution that revitalizes the sports media landscape, delivers exceptional value to all stakeholders, and sets a new standard for how live sports can be distributed and engaged with in the digital age.
VOXA
Home to the world's best women athletes and led by golf legend Suzann Pettersen, VOXA is redefining athlete representation. More than a talent agency, it's a home—amplifying voices, unlocking potential, and building an athlete-first ecosystem that creates legacies and shapes the future of sport.
BEHIND THE VOLT
Behind the Volt helps transform traditional golf and leisure experiences into dynamic, tech-enabled journeys—strengthening customer satisfaction, improving operational efficiency and opening routes to new commercial opportunities.
RICK SHIELS MEDIA
Since launching in 2011, Rick Shiels has become one of the most recognised faces in golf media. In 2019 he became the world's most subscribed and watched golf YouTube channel, and in 2020 the first golf creator to surpass 1 million subscribers—cementing his status as one of the most influential voices in the sport.
ENTOURAGE
Entourage's expertise in data-driven engagement, membership architecture and personalised digital journeys allows ION 54 to connect players, guests and communities more intelligently across every touchpoint.
MOB FILM
54's relationship with MOB gives ION 54 clients access to one of the most creative production teams in global sport and entertainment, enabling destinations, developers and operators to bring their experiences to life in ways that cut through crowded markets.
TURFGRASS®
The strategic investment in Turfgrass® fundamentally strengthens 54 and ION 54 by embedding one of the world's most respected agronomy and golf-course performance teams directly into the core of our operating model.
REDDOOR LIVE
54's partnership with Reddoor Live gives ION 54 clients access to cutting-edge event activation, temporary infrastructure and live-experience capability that transforms how destinations and brands engage their audiences.
FINCH GOLF MEDIA
An established personality with global appeal. For over a decade, Pete Finch has built a trusted and influential presence in golf media. Finch Golf Media generates over 31 million minutes of viewed content each month, delivering tuition, equipment insight, and on-course entertainment to a global audience.
GOLF DEVELOPMENT SOLUTIONS
Golf Development Solutions enhances ION 54's delivery capability by bringing world-class construction and project oversight directly into our ecosystem. GDS offers deep, practical expertise across the full development value chain.
54 PARTNER NETWORK
LEADERSHIP AND
TALENT DEVELOPMENT
Through its partnership with CMAE, ION 54 embeds global best practice in club leadership, governance and management—strengthening operational capability, developing talent pipelines and supporting long-term asset performance across the portfolio.
SERVICE EXCELLENCE
INSIGHT
59club brings industry-leading service measurement and benchmarking into the ION 54 model, translating guest experience data into clear operational actions that improve satisfaction, loyalty and commercial performance across clubs and resorts.
LEADING IN
SUSTAINABILITY PRACTICE
Golf Environment Organisation integrates practical environmental frameworks into the ION 54 ecosystem, helping destinations improve resource efficiency, meet regulatory expectations and align sustainability initiatives with operational performance and long-term financial resilience.
INDUSTRY ADVOCACY
& POLICY
GCAE provides ION 54 with direct access to European advocacy, policy insight and regulatory engagement, ensuring destinations remain aligned with evolving legislation, industry standards and best practice across the European golf landscape.
ON-COURSE SERVICE
INTELLIGENCE
Caddy Clubhouse strengthens the ION 54 operating model through technology-enabled caddie management, improving transparency, scheduling and service delivery while enhancing the on-course experience for members, guests and operators.
Ready to Experience the ION Advantage?
Discover how our integrated approach can transform your golf development project.